GreyOrange Butler Robots to Handle Logistics and E-commerce for Japan’s Largest Home Furnishing Chain


GreyOrange and GROUND Inc have been awarded the contract to supply robotics solutions to the Nitori Holdings Group, Japan’s largest furniture and home furnishing chain with over 400 stores. The robotics system will be deployed at Home Logistics which is a logistics subsidiary of Nitori Holdings, operating 34 distribution bases and an efficient logistics network for product delivery to stores and e-commerce customers across the country.

The GreyOrange Butler is an innovative robotic goods-to-person solution for automated inventory storage

GreyOrange is a multinational technology company that designs, manufactures and deploys advanced robotics systems for automation at warehouses, distribution and fulfilment centres. Recognised as one of the world’s Top 50 Robotics Companies and Top 10 for Industrial Robotics in warehouses, GreyOrange, headquartered in Singapore, specialises in the design, manufacture and deployment of advanced robotic systems for distribution and fulfilment centres.

Manabu Matsuura, Corporate Officer of Nitori Holdings and CEO of Home Logistics said “We were impressed to find that the GreyOrange Butler is an entirely new robotics concept for warehouse automation unlike automated storage and retrieval systems. Also, Butler satisfies our corporate philosophy that we always pursue ideal workplaces for everyone. For example, we have been an early adopter of technology solutions and were the first user in Japan to leverage robotic storage systems in our warehouses last year.”

Manabu Matsuura, Corporate Officer of Nitori Holdings and CEO of Home Logistics, and Nalin Advani, CEO - APAC, GreyOrangeHiratomo Miyata, CEO of GROUND Inc., the exclusive provider of GreyOrange Butler in Japan said, “We are really happy to announce that Home Logistics has become the first user of the Butler in Japan. They have evaluated several options and are glad to use the Butler as they believe the Butler goods-to-person technology will be a driving force in their strategy to increase productivity in their warehouse operations through robotics.”

The GreyOrange Butler system will be installed at the Home Logistics Osaka distribution centre, to handle automated inventory storage (putaway) and picking. The Butler software adapts in real-time to changing inventory profiles and order fulfillment patterns, resulting in high productivity and accuracy. This system will be capable of delivering a far higher throughput.

Nalin Advani, CEO – APAC, GreyOrange said, “Japan has one of the world’s most mature distribution infrastructure and it is the fourth largest e-commerce market. Over 75% of consumers regularly shop online and e-commerce is forecasted to grow to US$200 billion by 2020. We are honoured to work with Nitori Group, including Home Logistics, to deploy our Butlers. The Nitori Group is far-sighted in anticipating the challenges of warehouse operations and addressing it with robotics. We are also excited to be selected for the Japan market where specifications for technology are among the most demanding in the world.”

Meet with GreyOrange on 2-3 March at Stand E09, Last Mile Fulfilment Asia, Singapore Expo, and on 14-16 March at Stand E043, LogiMAT 2017, Stuttgart, Germany, to see the latest high-performance products and solutions. Contact , telephone +65 6589 8380.

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