Mouser Electronics congratulates its Marketing team for winning several ECIA Marketing Awards at the recent Electronic Components Industry Association (ECIA) Executive Conference, held October 23 – 25 in Chicago. ECIA, the industry’s leading non-profit organization dedicated to supporting the expanding needs and interests of the authorized electronics supply chain, honored Mouser’s Marketing team for its creativity in multiple areas:
- People’s Choice award for Best Co-Op Marketing for its Texas Instruments and Lumileds digital email campaign.
- Best Integrated Marketing for the Empowering Innovation Together™ Project Heroes
- Best Brand/Image Print Marketing for its buyer-focused ads.
- Honorable Mention in Corporate Activism for ongoing support of STEM educational programs, including FIRST® robotics
“We are very grateful to ECIA for these industry marketing awards,” said Kevin Hess, Mouser Senior Vice President of Marketing. “Our Marketing team works very hard to produce best-in-class results for Mouser, our employees, our customers, and our manufacturer partners. They deserve recognition for their creativity and dedication. These awards pay tribute to their outstanding work and acknowledge the outstanding talents of the team.”
ECIA presented another top award to Todd McAtee, Mouser’s Vice President of Americas, Business Development for Mouser Electronics, who was honored with the ECIA Distinguished Service Award for his role in helping to foster membership within the manufacturer representatives community.
The annual ECIA Marketing Awards present an opportunity to gain national recognition for marketing excellence for members of the ECIA organization. The awards program is co-sponsored by Penton’s Design Engineering & Sourcing Group. Since 2002, this competition has celebrated the electronic component industry’s devotion to marketing their brands and supporting the industry’s non-profit association. For more information on Mouser’s awards and recognition, visit www.mouser.com/awards or www.mouser.com/pressroom.